Direct mail is where it all began for us, and we continue to believe in its effectiveness more than ever. Over the years, direct mail has evolved into a highly refined, data-driven tool – and even in the digital age, there is evidence to support the effectiveness of direct mail above the new media channels that dominate the marketing landscape. Consumers are responding to direct mail again, so now is the time to utilize its power for garnering loyalty, engagement and – most importantly – return on investment. We help you incorporate direct mail into your marketing plan easily and successfully by guiding you through the process and monitoring the campaign at every step.
Data Resource Targeting
Using the best data sources, we find your perfect target matches so you get the best response possible from your direct mail campaign. Our tools and algorithms set the marketing industry standard, so you can rest assured that we are gathering highly accurate data on your prospects. Using precise data is the key to targeting the right audience – and when you target the right audience in the right way, it results in more sales. It’s exactly what you need.
What are your competitors doing in direct mail these days? Let us help you find out. Our competitive analysis process looks at the direct mail products of your industry’s biggest players – not just overall, but in the most recent time periods so you can be on trend. In fact, knowing what the competition’s designs are gives you an edge to beat them at their own game. That’s what our competitive analysis service does for you.
At the end of your direct mail marketing campaign, we implement reporting as a final step to measure the effectiveness of our strategy. When we report the results of your campaign and re-tool our efforts accordingly, this protects your investment and helps you more capably allocate your marketing budgets. Reporting is an essential piece of all modern marketing campaigns: for the transparency and efficiency you deserve as our client.
After we target your data sources and analyze your competition, it’s time to get creative. Here are the steps of the strategic planning process.
Market Research – Because the competitive analysis process ensures your mailers are on par with what the big players in your industry are doing, we can use that knowledge as a clear template to create the sleek, professional and brand-specific marketing mailers you want, with artwork and text that boldly represents your message to your audience. When we know your markets, you can reach them more effectively.
Content Creation – The next step is content creation: delivering text that compels people to act. Not only do we rise to the challenge of exceeding your competitors’ messages; we also research what speaks to the audience you happen to be targeting in this campaign. What does their demographic respond to? What are their obstacles, and how do you offer the solution? Knowing these things will help us create the content that has the greatest impact.
Art/Creative Direction – The creative direction of our artistic team is led by an experienced designer that has your end goal in mind. Our artists are trained to see their work through the eyes of your audience, so they can create products that hit the mark. Don’t underestimate the power of highly capable creative direction. It can work wonders.
An effective marketing mailer features art that inspires consumer behavior to shift in your favor in a way that is both subtle and powerful. Our creative services include photos that capture attention, a layout that flows naturally, and colors that are conducive to both the brand and the message. Our artwork is the hallmark of our productions.
Branding your business is one of the most important processes you will ever have to implement. Fortunately, we can help. Our direct mail pieces are designed to help you shape your brand, maintain it for years to come, and easily adjust it as necessary with the passage of time, trends and tactical necessities. This is brand management made easier, thanks to the power of direct mail marketing.
Data Acquisition – Like every marketing endeavor, a direct mail campaign has to start with the list. It truly is the most important piece of the entire initiative. Because our data resource targeting extracts the most accurate data possible on your targets, you can be assured that your recipients are seeing a direct mail piece that was designed especially for them. But it doesn’t end there; what really matters is what we do with the data we acquire on your targets, using proprietary techniques that deliver real results.
Asset Management – Our account coordinators oversee it all, and that includes managing the assets of your campaign. They coordinate the raw materials, examine and approve the proofs, and organize the logistics of mail delivery. Because your account coordinator capably manages the assets of your campaign, you can effortlessly reach a mass audience with direct mail marketing.
Production Coordination – It starts with your account coordinator and ends with our production team. Throughout it all, these behind-the-scenes professionals do the hard work of turning technology tools and fulfillment tasks into the high-impact marketing magic you need to turn greater profits.
After the production of your mailer is complete and we have completed pre-press coordination, we print your mailers at our state-of-the-art production facility, bundle them and prepare them for mailing. The mailing process is fast, seamless and efficient.
Pre-Press Coordination – After the production of your mailer is complete and we have completed pre-press coordination, we print your mailers at our state-of-the-art production facility, bundle them and prepare them for mailing. The mailing process is fast, seamless and efficient.
Print – After the production of your mailer is complete and we have completed pre-press coordination, we print your mailers at our state-of-the-art production facility, bundle them and prepare them for mailing. The mailing process is fast, seamless and efficient.
Mail – After the production of your mailer is complete and we have completed pre-press coordination, we print your mailers at our state-of-the-art production facility, bundle them and prepare them for mailing. The mailing process is fast, seamless and efficient.
OverflowWorks.com is available Monday through Friday from 8am to 5pm PST via phone or email. To speak with a sales representative, please complete the form or call (800) 784-5194.