OverflowWorks.com Blog
What’s new at OverflowWorks.com, what’s happening in our industry, and how it can help your enterprise succeed in your industry – our weekly blog series is designed to keep you interested in the potential of direct marketing, and informed about what we may be able to do for you. The more informed you are, the more leads you can generate.
Cause Marketing for Social Equality
Cause Marketing Campaigns as a Mechanism for Social Equality Unequal distribution of resources means that social inequality affects virtually every social community across the United States. Social inequality is an issue with immediate consequences and no immediate...
What Is Tactile Marketing?
The Value of Tactile Marketing in Modern Advertisement The word “tactile” refers to the sense of touch; something tangible that you can hold and feel. Tactile marketing is the connection between a marketable content strategy and a consumer’s need to physically...
Reach vs. Frequency in Advertising
What Is the Difference Between Reach and Frequency? An effective marketing and advertising campaign requires in-depth research to determine your ideal customer and how you can get their attention — and convince them to buy — with the right messaging. It also means...
Considering Direct Mail Marketing: 6 Dos and Don’ts
Even when most businesses now rely on both their social media platforms and websites for their marketing campaigns, direct mail marketing still remains relevant in the current age. Considering Direct mail marketing is a good idea, as it is still an effective and...
Mortgage Leads: How to Create Winning Direct Mail Campaigns
Direct mail marketing is one of the most effective ways to generate leads, especially for mortgage brokers. And we can say that with confidence here at OverflowWorks.com as it is with building direct mail marketing campaigns for mortgage companies is where we got our...
Direct Mail Marketing: Personalization vs. Individualization
Direct mail is one of the most effective outreach methods when it comes to communicating with your customers. However, mass sending of direct mail pieces is not effective in itself either. You have to add a little customization and personalization to make it more...
Build A Mailing List: How do I Find Addresses?
The main driver of your direct marketing campaign is your mailing list. Sending your pieces to the wrong audience can negatively impact your brand and can be a waste of resources. You may have the most appealing offer or a beautifully designed mail, without building a...
Direct Mailing List Selection: A Quick Guide
Your mailing list can make or break your direct mail marketing campaign. An accurate mailing list is a goldmine for any sales and marketing department. Mailing lists provide you with valuable sales leads, a focus group for testing new products, and a group you can...
How the “Death” of Traditional Marketing Benefits Your Business
Is Traditional Marketing Dead? Making the Most of Traditional Tactics in a Digital World Traditional marketing isn’t dead. While some may not initially consider it alongside newer, digital-based tactics, techniques like direct mail are still relevant. Here’s why...
How to Use Sustainable Marketing for Your Business
How to Harness the Power of Sustainability for Your Marketing Campaigns According to one report, 88% of consumers surveyed said they would like brands to help them live more ethically and sustainably. As such, sustainability is an increasingly important consideration...
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