OverflowWorks.com Blog
What’s new at OverflowWorks.com, what’s happening in our industry, and how it can help your enterprise succeed in your industry – our weekly blog series is designed to keep you interested in the potential of direct marketing, and informed about what we may be able to do for you. The more informed you are, the more leads you can generate.
Integrated Marketing: Why You Should Add Direct Mail into your Strategy
If you haven’t explored adding direct mail marketing to your integrated marketing strategy, now is the right time to do so. Unexpected circumstances like the COVID-19 crisis can make it challenging for businesses to survive. With little to no foot traffic coming into...
Retargeting 2020: Top Considerations by Channel
Retargeting became a staple ingredient to most marketing strategies for a reason: its effectiveness was undeniable. Retargeting (or also known as remarketing) is a form of advertising that helps marketers keep their brand in front of customers even after they have...
COVID-19’s Effect on the USPS and Direct Mail
First, salute and a big thank you from us here at OverflowWorks.com to all letter carriers and other postal workers who are fighting the good fight. With what’s going on in the world today, it isn’t a surprise that the USPS and direct mail is at a higher risk compared...
Personalized Direct Mail Marketing: Cure for Email Fatigue?
Email marketing is a primary go-to strategy for customer engagement for a simple reason: it’s cheap and fast. But through the years, with the constant use of this service, is it still effective? Think about your own inbox. How many emails have you actually opened and...
7 Marketing Metrics for Modern Marketing Teams 2020
There’s such a thing as too much data. With the abundance of tools available for marketers, you can extract so much data leaving you overwhelmed or worse, misdirected. So it leaves us with the question: what exactly should marketers be measuring? Not all metrics apply...
USPS Annual Household Study: Top 10 Facts for Advertising Mail
The United States Postal Service (USPS) released their Annual Household Survey for the 2018 Fiscal Year. The Household Diary Study (HDS) started in 1987. It’s a multi-year research study that surveys over 5,200 households yearly to provide a comprehensive description...
Study Reveals More Direct to Consumer Brands Investing in Digital to Direct Mail as Part of Their Omni-channel Marketing Strategy
Digital to direct mail is getting more recognition as more brands started to invest in this channel as a part of their omni-channel marketing strategy. Recent survey by the Interactive Advertising Bureau (IAB) revealed that Direct to Consumer (DTC) brands are moving...
Why Direct Mail Marketing Isn’t Dead
Several business owners cannot find the right marketing platform, which can be a hindrance when trying to increase sales or grow your business. There are various platforms to pick from and one of them is direct mail marketing. Print marketing might not be as common as...
How Does Direct Mail Play into Digital Marketing?
Over the years, digital marketing has practically taken over other marketing forms. The reason for this is that digital marketing is cheap, engaging, personalized and very quick to show results. However, it is common knowledge that direct mail is still very much in...
3 Reasons You Need a Digital Marketing Strategy
Marketing has been around for years, but in the past few decades, marketing platforms have changed immensely. Not only is the consumer more informed now, but the seller also has to find new and unique ways to charm people so that they buy their product. Everything on...
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