(800) 784-5194

OverflowWorks.com Blog

What’s new at OverflowWorks.com, what’s happening in our industry, and how it can help your enterprise succeed in your industry – our weekly blog series is designed to keep you interested in the potential of direct marketing, and informed about what we may be able to do for you. The more informed you are, the more leads you can generate.

5 Costly Direct Mail Mistakes to Avoid

5 Costly Direct Mail Mistakes to Avoid

With our ever-increasing reliance on the Internet, businesses have gone all-in on digital, reaching out to their audiences online. That’s why direct mail marketing is more important than ever. Direct mail advertising remains a cost-effective alternative to many forms...

read more
How to Measure Direct Mail Marketing Results

How to Measure Direct Mail Marketing Results

Wondering how you can measure direct mail marketing success? With the advent of social media, email, and search engine optimization, it’s easy to overlook some traditional marketing channels that helped businesses reach out to their audience in the past. Of course, we...

read more
How to Find Leads for Reverse Mortgages using Direct Mail

How to Find Leads for Reverse Mortgages using Direct Mail

In its simplest definition, a reverse mortgage is getting a loan wherein the lender pays the borrower. Compared to a ‘forward’ mortgage, where someone applies for a loan to buy a property, reverse mortgage doesn’t require homeowners to pay. Instead, it takes part of...

read more
7 Reasons Why Social Media Marketing Is Still Important

7 Reasons Why Social Media Marketing Is Still Important

While social media might not be as new as it was several years ago, it is still as important as ever. Out of all the marketing channels you can use, social media is one of the most effective. In fact, the average ROI is 95 percent — that’s almost double your...

read more
4 Direct Mail Marketing Trends in 2021

4 Direct Mail Marketing Trends in 2021

Wondering how direct mail marketing trends are doing in 2021? Is it still effective?  Even before the pandemic, it is difficult to forecast direct mail trends. But one thing’s for sure, it is still one of the most effective strategies small to mid-size businesses can...

read more
Find Investment Properties Using Direct Mail

Find Investment Properties Using Direct Mail

Finding quality investment properties can be challenging especially for newbies in the real estate world. You may find yourself relying heavily on MLS (multiple listing services) but we bet you didn’t know that you can actually use direct mail marketing to find...

read more
Real Estate Direct Mail: Finding Your Target Audience

Real Estate Direct Mail: Finding Your Target Audience

If you’ve been around a long time in the real estate business, by now, you probably already know the power of real estate direct mail marketing in scaling up your prospecting for listings, buyers and prospects.  Direct mail is a fast and effective way to capture your...

read more
Pairing Direct Mail Marketing with Social Media

Pairing Direct Mail Marketing with Social Media

More businesses are actively using digital marketing strategies to reach their target audience who frequent social media platforms like Facebook and Twitter. But since the pandemic, many have switched to digital marketing to promote their offers, making this channel...

read more
The Rising Value of Psychographic Marketing

The Rising Value of Psychographic Marketing

The Importance of Psychographic Marketing in a Polarized Age Understanding your audience is critically important when you’re developing a marketing campaign. Psychographic marketing allows marketers to better understand consumer preferences, opinions, and attitudes on...

read more
Cause Marketing for Social Equality

Cause Marketing for Social Equality

Cause Marketing Campaigns as a Mechanism for Social Equality Unequal distribution of resources means that social inequality affects virtually every social community across the United States. Social inequality is an issue with immediate consequences and no immediate...

read more

Contact OverflowWorks.com

OverflowWorks.com is available Monday through Friday from 8am to 5pm PST via phone or email. To speak with a sales representative, please complete the form or call (800) 784-5194.

  • This field is for validation purposes and should be left unchanged.

       

© 2021 OverflowWorks.com. All Rights Reserved   |  Terms of Service  |  Privacy  |  Sitemap  |  Legal