What’s new at OverflowWorks.com, what’s happening in our industry, and how it can help your enterprise succeed in your industry – our weekly blog series is designed to keep you interested in the potential of direct marketing, and informed about what we may be able to do for you. The more informed you are, the more leads you can generate.
Is direct mail still relevant? This is a question many business owners are asking, and it’s a good one considering that we now live in a “digital first” climate. But if the feedback we receive from our clients is any indication, marketers should not be so...read more
I have done over 1 billion direct mail pieces over the past 25 years in the mortgage and automotive space and I’m always amazed at how similar their businesses are when it comes to marketing. It’s fun bringing automotive marketing ideas to the mortgage...read more
Here’s a quick list of 45 statistics on why we believe leaders should explore new technology driven tactics to allow consumers to contact them to get answers and information without calling them or visiting a website. With our new 4 ways to respond technology...read more
With interest rates rising to over 4% mortgage lenders are seeing a decrease in leads and they are scrambling to find a way to increase their lead volume and call quality. Meanwhile we’ve been building and testing one of the most creative and innovative ways to market...read more
One of my biggest frustrations is when we crush it with our marketing and generate a ton of qualified leads to our client but their sales team just aren’t well trained to close them! Over the last 20 years I’ve been training sales people on how to close leads so...read more
Click here to see the latest webinar by Jeff Bush on increasing your closing ratios on your mortgage leads.read more
Direct Mail Marketing – 3 Reasons Direct Mail is Best Advertising Investment In a world where new businesses turn to the internet for their lead generation, traditional direct mail has become even more valuable to those who know how. Whether you are looking for a...read more
5 Surprising Facts That Show Direct Mail Still Generates the Highest Return on Investment. In a previous blog, Direct Mail Marketing, we mentioned that direct mail generates the best inbound leads. We’ve explained how cost effective it is and how it allows you to...read more
So you’ve found the best mortgage direct mail company, by which I mean Overflowworks of course, and you want to learn how to train your salespeople on how to convert your new leads into fundings. This is extremely important to a successful mortgage direct mail...read more
The 5 Most Effective Auto Dealer Direct Mail Pieces. In our last blog post we discussed how direct mail generates the most cost effective form of inbound lead generation. Today we are going to dive into that topic a little further and elaborate on the best...read more
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