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OverflowWorks.com Blog

What’s new at OverflowWorks.com, what’s happening in our industry, and how it can help your enterprise succeed in your industry – our weekly blog series is designed to keep you interested in the potential of direct marketing, and informed about what we may be able to do for you. The more informed you are, the more leads you can generate.

Find Investment Properties Using Direct Mail

Find Investment Properties Using Direct Mail

Finding quality investment properties can be challenging especially for newbies in the real estate world. You may find yourself relying heavily on MLS (multiple listing services) but we bet you didn’t know that you can actually use direct mail marketing to find...

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Real Estate Direct Mail: Finding Your Target Audience

Real Estate Direct Mail: Finding Your Target Audience

If you’ve been around a long time in the real estate business, by now, you probably already know the power of real estate direct mail marketing in scaling up your prospecting for listings, buyers and prospects.  Direct mail is a fast and effective way to capture your...

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Pairing Direct Mail Marketing with Social Media

Pairing Direct Mail Marketing with Social Media

More businesses are actively using digital marketing strategies to reach their target audience who frequent social media platforms like Facebook and Twitter. But since the pandemic, many have switched to digital marketing to promote their offers, making this channel...

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The Rising Value of Psychographic Marketing

The Rising Value of Psychographic Marketing

The Importance of Psychographic Marketing in a Polarized Age Understanding your audience is critically important when you’re developing a marketing campaign. Psychographic marketing allows marketers to better understand consumer preferences, opinions, and attitudes on...

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Cause Marketing for Social Equality

Cause Marketing for Social Equality

Cause Marketing Campaigns as a Mechanism for Social Equality Unequal distribution of resources means that social inequality affects virtually every social community across the United States. Social inequality is an issue with immediate consequences and no immediate...

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What Is Tactile Marketing?

What Is Tactile Marketing?

The Value of Tactile Marketing in Modern Advertisement The word “tactile” refers to the sense of touch; something tangible that you can hold and feel. Tactile marketing is the connection between a marketable content strategy and a consumer’s need to physically...

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Reach vs. Frequency in Advertising

Reach vs. Frequency in Advertising

What Is the Difference Between Reach and Frequency? An effective marketing and advertising campaign requires in-depth research to determine your ideal customer and how you can get their attention — and convince them to buy — with the right messaging. It also means...

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Considering Direct Mail Marketing: 6 Dos and Don’ts

Considering Direct Mail Marketing: 6 Dos and Don’ts

Even when most businesses now rely on both their social media platforms and websites for their marketing campaigns, direct mail marketing still remains relevant in the current age. Considering Direct mail marketing is a good idea, as it is still an effective and...

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Mortgage Leads: How to Create Winning Direct Mail Campaigns

Mortgage Leads: How to Create Winning Direct Mail Campaigns

Direct mail marketing is one of the most effective ways to generate leads, especially for mortgage brokers. And we can say that with confidence here at OverflowWorks.com as it is with building direct mail marketing campaigns for mortgage companies is where we got our...

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Direct Mail Marketing: Personalization vs. Individualization

Direct Mail Marketing: Personalization vs. Individualization

Direct mail is one of the most effective outreach methods when it comes to communicating with your customers. However, mass sending of direct mail pieces is not effective in itself either. You have to add a little customization and personalization to make it more...

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