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OverflowWorks.com Blog

What’s new at OverflowWorks.com, what’s happening in our industry, and how it can help your enterprise succeed in your industry – our weekly blog series is designed to keep you interested in the potential of direct marketing, and informed about what we may be able to do for you. The more informed you are, the more leads you can generate.

Why Direct Mail Marketing Isn’t Dead

Why Direct Mail Marketing Isn’t Dead

Several business owners cannot find the right marketing platform, which can be a hindrance when trying to increase sales or grow your business. There are various platforms to pick from and one of them is direct mail marketing. Print marketing might not be as common as...

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How Does Direct Mail Play into Digital Marketing?

How Does Direct Mail Play into Digital Marketing?

Over the years, digital marketing has practically taken over other marketing forms. The reason for this is that digital marketing is cheap, engaging, personalized and very quick to show results. However, it is common knowledge that direct mail is still very much in...

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3 Reasons You Need a Digital Marketing Strategy

3 Reasons You Need a Digital Marketing Strategy

Marketing has been around for years, but in the past few decades, marketing platforms have changed immensely. Not only is the consumer more informed now, but the seller also has to find new and unique ways to charm people so that they buy their product. Everything on...

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Direct Mail: Still Relevant in the Digital Age?

Direct Mail: Still Relevant in the Digital Age?

Is direct mail still relevant? This is a question many business owners are asking, and it’s a good one considering that we now live in a “digital first” climate. But if the feedback we receive from our clients is any indication, marketers should not be so...

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43 stats why to include SMS in your direct mail

   Here’s a quick list of 45 statistics on why we believe leaders should explore new technology driven tactics to allow consumers to contact them to get answers and information without calling them or visiting a website. With our new 4 ways to respond technology...

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How to Recruit Loan Officers Who Can Close Leads

One of my biggest frustrations is when we crush it with our marketing and generate a ton of qualified leads to our client but their sales team just aren’t well trained to close them! Over the last 20 years I’ve been training sales people on how to close leads so...

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