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OverflowWorks.com Blog

What’s new at OverflowWorks.com, what’s happening in our industry, and how it can help your enterprise succeed in your industry – our weekly blog series is designed to keep you interested in the potential of direct marketing, and informed about what we may be able to do for you. The more informed you are, the more leads you can generate.

Direct Mailing List Selection: A Quick Guide

Direct Mailing List Selection: A Quick Guide

Your mailing list can make or break your direct mail marketing campaign. An accurate mailing list is a goldmine for any sales and marketing department. Mailing lists provide you with valuable sales leads, a focus group for testing new products, and a group you can...

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How to Use Sustainable Marketing for Your Business

How to Use Sustainable Marketing for Your Business

How to Harness the Power of Sustainability for Your Marketing Campaigns According to one report, 88% of consumers surveyed said they would like brands to help them live more ethically and sustainably. As such, sustainability is an increasingly important consideration...

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What Is a Good Response Rate for Direct Mail Marketing?

What Is a Good Response Rate for Direct Mail Marketing?

What Is a Good Direct Mail Response Rate? A direct mail response rate is a measurement that reflects the percentage of people that responded to your direct mailing campaign. While a good direct mail response rate can objectively be discovered, its value is highly...

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How to Get a Mailing List for Marketing

How to Get a Mailing List for Marketing

How to Get a Mailing List for Direct Mail Marketing Direct mail has experienced a resurgence, with 73% of Americans saying it’s a preferred advertising method. However, to fully capitalize on it, it’s essential that you have a solid contact list for direct mail...

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Direct Mail Automotive Campaigns: How To Optimize

Direct Mail Automotive Campaigns: How To Optimize

Today’s consumers are a lot smarter because of the internet. Information is readily available for anyone who’s interested in buying something, let’s say a car, and helps them make the right buying decision. This makes the sales process more efficient for auto dealers...

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Using Reverse Mortgage Direct Mail to Get Senior Leads

Using Reverse Mortgage Direct Mail to Get Senior Leads

Reverse mortgage direct mail marketing, if done right, can spike up your lead generation especially if you’re targeting aged prospects. Especially with the stay at home orders related to coronavirus concerns, customers are more likely to pay attention to what they...

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Buyer’s Journey: When to Send Your Direct Mail

Buyer’s Journey: When to Send Your Direct Mail

There are several factors to consider when creating a marketing strategy. Each campaign should be carefully planned, tested and analyzed to get the best results. At OverflowWorks.com, there’s one aspect in marketing, especially in direct mail, that we found crucial to...

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How is COVID-19 Affecting Direct Mail Marketing

How is COVID-19 Affecting Direct Mail Marketing

There is no doubt that the COVID-19 pandemic has had a great impact on many businesses in the United States and is affecting direct mail marketing. In general, we’ve seen a huge decline in mail sent out, especially from industries greatly affected by the crisis like...

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