by OverflowWorks.com | Mar 13, 2020 | Uncategorized
Email marketing is a primary go-to strategy for customer engagement for a simple reason: it’s cheap and fast. But through the years, with the constant use of this service, is it still effective? Think about your own inbox. How many emails have you actually opened and...
by OverflowWorks.com | Mar 5, 2020 | Marketing
There’s such a thing as too much data. With the abundance of tools available for marketers, you can extract so much data leaving you overwhelmed or worse, misdirected. So it leaves us with the question: what exactly should marketers be measuring? Not all metrics apply...
