December 2019 - OverflowWorks.com

Study Reveals More Direct to Consumer Brands Investing in Digital to Direct Mail as Part of Their Omni-channel Marketing Strategy

by OverflowWorks.com | Dec 9, 2019 | Direct Mail, Marketing

Digital to direct mail is getting more recognition as more brands started to invest in this channel as a part of their omni-channel marketing strategy. Recent survey by the Interactive Advertising Bureau (IAB) revealed that Direct to Consumer (DTC) brands are moving...

Study Reveals More Direct to Consumer Brands Investing in Digital to Direct Mail as Part of Their Omni-channel Marketing Strategy

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